Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over. So as a “citizen” of the world, we bear the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. We take that mission seriously and steadfastly welcome what the future may bring.
As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.
Our product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
Be not obliged to time.
Rather use it to your advantage.
Time and light exist cohesively.
For time is light, and light is time.
So seize every moment.
Time is yours.
Eco-Drive is CITIZEN's proprietary technology that powers watches using any natural or artificial light source. It drives the watch by incorporating a solar cell that generates electricity from captured light. Surplus electrical energy is stored in a rechargeable battery. This mechanism has earned a reputation as being ecologically friendly:
- Eliminates the need for replacing batteries
- Incorporates a rechargeable battery that does not use harmful metals
- No toxic substances used in manufacturing process
Fueled by light. Any light.
A watch that never needs a battery.
Driven by a revolutionary light-harnessing technology
that converges time, light and the future.